Legends, a leader in tourism-venue management is currently planning a new branding campaign in the World Trade Center(WTC) with an objective to promote tourism that would generate more revenue for the Authority of New York and New Jersey. Reports suggest that the old World Trade Center drew more than 1.8 million visitors per year. The main objective behind this campaign is to attract more number of visitors to the World Trade Center and offer them a unique experience. It is estimated that the new campaign will increase the annual revenue of the One World Trade Center by one quarter (roughly $53 million) by the end of 2019.
Observation decks are becoming a new trend in New York City. As part of the new campaign, a three-story observation deck will be developed and operated by Legends at the top of One World Trade Center. The observation deck that will be open to the public by next spring in 2015 comes with a bevy of interactive features and will be 120,000 square feet and three floors.
The One World Observatory experience will include a special trip up to the building’s highest floors, 1250 foot climb that will take less than 60 seconds in the building’s special “Sky Pod elevators”. The visitors while entering the observatory will be greeted in the “Welcome Center” wherein a special video board will exhibit a personalized greeting in their own native language. The tour will begin with an interactive exhibition named “Voices of the Building” that virtually demonstrates to people first-hand accounts of the tower in a typical museum-like archeological display.
There are five “Sky Pods” (among the fastest elevators in the world) that will take passengers up to 100 floors within one minute. These elevators will feature three walls of floor-to-ceiling LED TVs showcasing the growth of the city skyline. On reaching the top, visitors will enjoy a 2-minute magnificent and interactive 3-D video in the “See Forever™ Theater” that unveils real-life views from the 102nd floor. In addition, the floor operates as a 9,300 square-foot special event space that offers other amenities such as upscale restaurant, bars, retail area and state-of-the-art sound system with HD projection abilities.
The trade center has revealed a special ticket pricing to visit its One World Observatory deck that will take over the building’s 100, 101, and 102 floors. $32 is the adult ticket price for visitors in the age group of 13 to 64. Admission for children below 5 years will be free and tickets for children aged 6-12 years will cost $26. Senior admission will be charged at $30. However, active and retired military personnel will receive special discounts; complimentary admission will be given to 9/11 family members and rescue and recovery workers.